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Our Story

yellow diamond wedding ring

We love what we do.

The Story of Peninsula Jeweler

Our Philosophy

Kim J. Pedler graduated from Purdue University and is a goldsmith with 35 years’ experience in gold, silver, and platinum.  He has been awarded several design awards by the Wisconsin Jewelers' Association. Kim is the  proprietor of a custom jewelry design gallery and jewelry repair business, located in Sturgeon Bay, Wisconsin.  Sturgeon Bay is one of several scenic, historic towns on the Door County Peninsula, in northeastern Wisconsin, a favorite vacation destination in the Midwest. 


Kim has become known as “Door County’s personal jeweler", giving primary consideration to customers’ artistic input and budgetary guidelines.  PENINSULA JEWELER is located at 125 N 3rd Ave, downtown Sturgeon Bay. We are next door to the Brick Alley, and across the street from Wilkins & Olander clothing shop and the historic Inn at Cedar Crossing.

About Peninsula Jeweler

We have recently changed locations, and are now located in Sturgeon Bay's main 'downtown' shopping area. Our gallery space has tripled in size, providing the opportunity to bring much more variety of beautiful jewelry to our customers.  Creating CUSTOM JEWELRY is the focus of our business, as well as jewelry repair.  We also represent several other local and regional artists, who create 'Vintage Elegance'; Steam Punk & Chain Maille jewelry; Wire-wrapped bracelets, pendants, and earrings; hand-dyed scarves, crocheted, felted and knitted accessories. Offerings also include a variety of unusual gift items and home accessories.  We buy gold and silver, and can show you ways to re-purpose old gemstones or jewelry. 

Peninsula Jeweler can make your dearest jewelry dreams come true, for much less!

Our Vision

Sturgeon Bay goldsmith peninsula jeweler
peninsula jeweler casting a ring

What makes us special:

  • We specialize in handcrafted, ORIGINAL jewelry, produced in-store

  • We offer unique CUSTOM designs, made just for you

  • We feature many local artisans' jewelry in our store; vintage jewelry; always trying to buy responsibly made jewelry

  • We carry local Lake Michigan beach glass and Door County beach stone jewelry

  • We carry a variety of GREEN BAY PACKER jewelry

  • We carry many other handmade gift items, home accessories and decor

  • Custom bridal and engagement jewelry 

  • Engagement, wedding, and special occasion rings that YOU can design from EVER&EVER

  • Firefly jewelry

  • Holly Yashi- beautiful jewelry made using niobium metal, making it hypoallergenic

  • If you can't find what you are looking for in our shop, we are happy to order exactly what you want with a fast delivery

Specialty services:

  • Custom Jewelry Design in gold, silver & platinum

  • Jewelry repair and re-design service

  • Stone-setting or gemstone remounting

  • Watch Batteries

  • Buying gold and silver

  • Jewelry appraisal

Original fine jewelry, Custom designs, Quality repairs

A look into 

our workshop...

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